JOB DESCRIPTION (Brand Manager)

  

POLICY NUMBER
DATE	May 2010
POSITION	Brand Manager
GRADE
QUALIFICATION MINIMUM
EXPERIENCE MINIMUM	Five years as a Brand Manager, proven track record.
SALARY LEVEL
PERFORMANCE REVIEWS (daily / weekly / monthly / annually)
OTHER	No overtime will be paid

FUNDAMENTALS

q  Brand Strategy

q  Sales

q  Stock Management/Forecasting

q  Planning

q  Reporting

q  Travel

q  General

q  BRAND STRATEGY

-       Know the Brand/Company’s philosophy and culture

-       Have working knowledge/understanding of the features and benefits of all products distributed

-       Know the competition (market surveys, pricing analysis, product comparisons, etc)

-       Analyze market trends and implement the strategic placement of product in the market place

-       Plan new product releases around an effective calendar, applicable to market and product, so as to maximize  penetration at launch (seasonally or range dependent)

-       Define a clear marketing plan/strategy, applicable to market, and work with the Marketing team to ensure the effectiveness and implementation thereof

-       Work closely with the International Office in order to maintain a level of product knowledge, understanding of the brand strategy and gather all relevant info so as to relay such details onto the sales team

-       Adapt and amend any workings according to market trends and/or corporate brand strategy

-       POP roll out plan – coordinate with marketing and sales teams and manage inventory

q  SALES

-      Know the market trends per product category (e.g. eyewear, apparel, footwear, etc)

-      Set brand sales targets, per product category, per channel, in conjunction with sales manager so as to align goals with that of the company’s requirements

-      Achieve set sales targets (monthly/quarterly/yearly)

-      Monitor, Maintain and improve sales through continuous assessment in conjunction with sales manager

-      Maintain and improve operating procedures, where necessary, in an effort to streamline and maximize the efficiency of orders being processed

-      Constantly liaise with the Warehouse and Operations Manager so as to help improve on speedy deliveries and service to our customers

-      Monitor and analyze sell-through data so as to accurately forecast purchase orders for key products

-      Ensure that all sales staff (Sales Reps, Store Managers, retail staff, etc) have the sufficient and applicable tools

-      Conduct regular training sessions with the Sales Team and Key Accounts (where applicable)

Continued…..

q  STOCK MANAGEMENT / FORECASTING

-      General costings, price–setting and product segmenting needs to be done for every item

-      Margin goals need to be achieved

-      Manage, maintain and improve on the viability of general stock holdings and fast movers

-      Order fulfillments need to meet the corporate goals (variable per category)

-      Work closely with Key Accounts/dealers in an effort to monitor and analyze sell-through data

-      Provide the brand Sales Coordinators with sufficient forecasts on a regular basis

-      Ensure that stock holdings do not exceed that of the company’s general stock turn policies (variable per category)

-      Seasonal and regular buys are to be consolidated from the Retail Team and the Sales/Distribution Team, before submitting

-      All bulk seasonal buys to be signed-off by the Sales Manager

-      Ensure that the necessary and applicable purchase orders are submitted to the suppliers in a timely manner

-      Monitor and/or assist in maintaining data integrity in terms of stock availability in the operating system

-      Consult/coordinate with the Sales Coordinators to validate general replenishment buys from the suppliers

-      Work with both the Retail and Distribution Teams to investigate avenues for clearing slow moving inventory

-      Coordinate the clean-up of all back-orders so as to eliminate the allocation of product to unauthorized orders

-      Work closely with the Retail Team in an effort to ensure that optimums are maintained, over-stocking does not occur and to assist with any clearance initiatives

q  PLANNING

-      Call cycles from the respective Sales Reps are to be submitted monthly in advance to facilitate review of possible marketing trends

-      A travel schedule and related budget plan is to be compiled and submitted to the Sales Manager (quarterly/yearly)

-      Prepare for and attend any/all weekly/monthly sales strategy meetings

-      A clear and defined marketing plan/strategy is to be submitted to the Marketing Manager at the beginning of each new year

-      Product placement in the market needs to be carefully planned considering the brand’s corporate strategy, whilst at the same time, be applicable to market

-      When costing/pricing product, competitor related pricing needs to be reviewed (in local and USD currency) before final price point is established

-      Plan and submit the annual Seeding budget to the Sales Manager for approval

-      Ensure that the Merchandisers, Sales Reps and/or Retail staff are familiar with the brand’s merchandising principles

-      All changes made to original plans are to be reviewed and discussed with the Sales Manager

q  REPORTING

-      Manage and maintain all applicable price lists

-      Forward price lists to all applicable staff whenever changes occur

-      Adhere to and maintain all budget constraints through consistent tracking and monitoring (travel, seeding, sales promo, co-op advertising, returns, etc)

-      SWOT analysis of all brand specific events

-      Monitor stock levels on a weekly basis and correspond all queries to the relevant people (Sales Manager, Operations Manager, and I.T.)

-      Ensure that all necessary sales reports are completed and forwarded to the Sales Manager (weekly/monthly/quarterly)

-      All expense, travel and store visit reports are to be submitted to the Sales Manager in a timely manner (within 5 days upon return)

q  TRAVEL

-      A travel calendar, with related budget, will need to be compiled and submitted  to the Sales Manager for approval

-      Travel will only be authorized if planned in advance

-      Travel is compulsory, where applicable, and will be dependant on the territories covered by distribution of the brand

-      Regular local account visits will be expected as job duty demands

-      International Sales Conferences require brand and company representation on a  regular/seasonal basis

-      After each and every trip (brand or account visit) a trip report is to be submitted to the Sales Manager

q  GENERAL

-      Attendance and involvement of special projects/events will be required where applicable e.g. local sales meetings, trade shows, company events etc.

-      Recruitment and training of any new staff under your management

-      Assist the Sales Manager, at times when he/she is traveling, with reports and other general aspects

-       Constant interaction with all departments of the business, i.e. all Brand Managers, P.R. Marketing & Advertising, Sports Marketing, Logistics, Retail, Merchandising and Accounting is needed in order to further grow the business

Send your CV to niki@alboommarine.com