Beyond the Beach

Aiming to deliver a unique interactive retail experience to everyone from health and wellness enthusiasts and adrenalin junkies to weekend warriors and aspiring athletes, Beyond Fitness is an exciting new concept that is set to take the specialist sector by storm. Imagine all your favorite brands under one roof and passionate staff that are keen to Take It Further by demonstrating and explaining the technical features of various premium products.


Featuring brands like Newton, 2XU, Inov8, Polar, GoPro and Oakley; runners, fitness enthusiast, cyclists and aspiring sportsman will have a one stop shop for all their needs. Our focus is on the customer experience from top to bottom, ensuring that all of our customers’ needs are met with only the best products on the market. Customers should walk out of our store ready to “hit the road running”.


Our ultimate goal is to build a community around the store through communication on social media, within the fitness environment and running industry expert talk or demonstrations; constantly expanding our product offering into the broader fitness and sports markets.


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