The Ultimate Surfing Company

Born at Bells Beach, Australia, we are today a global company that is present on every continent. Part of the surfing industry’s “big three”, Rip Curl is also considered one of the world’s top 10 sport brands, a connector of youth and board sports cultures, carrying with it a fantastic vision and great values.

Created in the late 60’s by Brian ‘Sing Ding’ Singer and Doug ‘Claw’ Warbrick, Rip Curl was initially a vehicle for the perfect lifestyle – a never ending search for by two mates for perfect waves, adventure and the fun that inevitably follows.

Rip Curl was and is the standard by which other surf brands were measured. The company was created by surfers and the products were made by the people who wanted to use them. Rip Curl was a company built by surfers for surfers.

Today, there is still only one Rip Curl.

Our mission is to continue developing a brand image that truly reflects our brand values; and the attitudes and aspirations of those people on the search, so that we strive towards our vision.

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