Born in 1987. by the shores of the Dorset coast, Animal started with a unique hook and loop watch strap; a product that became respected for it’s robust, functional and highly colorful nature. The freesports community took to them like a grom to water, and since these humble days Animal has become one of the UK’s leading action sports, lifestyle brands.

Now in our 27th year, we are proud to sponsor an extensive team of athletes within surf, skate, BMX, mountain bike, snow-board and ski. These riders are at the heart of the brand and we take them on the road as we look to support events and industry development throughout the UK and internationally. Targeted at 16 – 25 year old’s with an affinity to our way of life, our collections have developed over time to include clothing, watches, wetsuits, technical outerwear, footwear, luggage and accessories. Designed in-house and inspired by action sports, these products all tell part of Animal’s story and are an extension of everything we are known for.